Superstore

Performance Overview
2015 — 2018
Total Revenue
$2.30M
9,994 transactions
Net Profit
$286K
12.5% margin
Orders
5,009
793 unique customers
Avg Order Value
$459
across all segments
Monthly Revenue Trend · 2018
$120K $80K $40K Jan Mar May Jul Sep Nov
Revenue by Region
$725K
West
$108K profit
$679K
East
$92K profit
$501K
Central
$40K profit
$392K
South
$47K profit
Sub Category Performance · Top 10
Phones
$330K
Chairs
$328K
Storage
$224K
Tables
$207K ▾
Binders
$203K
Machines
$189K
Accessories
$167K
Copiers
$150K
Bookcases
$115K ▾
Appliances
$108K
Category Breakdown
Category Revenue Profit Margin
Technology $836K $145K 17.4%
Furniture $742K $18K 2.5%
Office Supplies $719K $122K 17.0%
Customer Segments
Consumer
$1.16M
$134K profit
Corporate
$706K
$92K profit
Home Office
$430K
$60K profit
Top 10 States by Revenue
State Revenue Profit Margin Share
California$457,688$76,38116.7%19.9%
New York$310,876$74,03923.8%13.5%
Texas$170,188−$25,729−15.1%7.4%
Washington$138,641$33,40324.1%6.0%
Pennsylvania$116,512−$15,560−13.4%5.1%
Florida$89,474−$3,399−3.8%3.9%
Illinois$80,166−$12,608−15.7%3.5%
Ohio$78,258−$16,971−21.7%3.4%
Michigan$76,270$24,46332.1%3.3%
Virginia$70,637$18,59826.3%3.1%